FIFA 23 Visual Graphics

Huge props to Stan Zienka who spear headed this opportunity for the EA Sports Brand Design Team. As one of the EAS FIFA soon to be FC, designers I had the opportunity to work along side multiple folks to bring the FIFA 23 visual graphics to life. From our agency Tolleson, Dev Designers, and our Brand Design team, worked numerous hours conceptualizing what our visual graphics would be for the FIFA 23 game.

What you see above is a snipet of the overall look and feel of the visual graphics for FIFA 23. A group of ingredients that we used to represent the visuals of the brand. Key words of fluidity / joy / precision / crowds / celebration all were the building blocks for the visual brand.

Inspiration of this is largely based from Kandinsky’s use of graphics and fluidly like compositions. From his early works we were able to form the bases of the visual brand.

Our colour exploration was also an interesting discovery. Like most if not all video games in the market, colours are saturated and at times less considered. We set out to make a difference by picking colours that would separate ourselves from an overcrowded storefront. By utilizing the cream colour as an dominate background and with the hit of the orange and other bright colours we were able to accomplish this.

From here you start to see any number of possibilities in which to compose an piece of art for in-game and for marketing. Motion also plays an important role when building a visual identity. So taking into account: static digital, in-game, print, and motion needs are all vital when creating a cohesive visual look. All of which aligned with our key words for the FIFA 23 brand.

Thanks to Stan / Kathryn / Ravin / Josh / Dev UI Team / Tolleson and many others who worked on this project.

Applications

EA SPORTS FIFA 23 Women’s Summit - Utilized the visual graphics of FIFA 23 as part of a greater campaign vision. Representing the brand during the FIFA 23 launch.

EA SPORTS FIFA 23 VIP Gift to our influencers and athletes from around the world.

EA SPORTS FIFA 23 Launch Out of Home Campaign.

Campaign extensions into FIFA 23 Ultimate Team live services. Props to Cynthia Ly, Kaus Villojan, and Ravin Edrisi who worked on these visuals and many more!