F1 DESIGN SYSTEM

This one was a fun one!

We collaborated with ILD to develop the initial thinking of the EA SPORTS F1 24 graphic language. From there, I took it in house and composed a set of holding devices and integrated the graphics in a meaningful way that aligned with the overall creative direction for F1 24.

Afterwards, I worked along side an amazing motion designer Steve Swanborough and helped art direct the motion toolkit of the F1 system. What you see is the approved look and feel of the refreshed design system for the F1 brand.