EA SPORTS FC 24
Along side of the Brand Design team, Kathryn Liu, Ravin Edrisi, Terence Hobson and myself. We worked together to develop the brand design system that you see below. Simplifying the visual graphics and creating a systems to help guide partners to utilize the FC designs system. I was a key contributor to the work that you see below, and also the driver for the FC design system.
F1 Keyart
Visual Identity
Out of Home
Lead the entire campaign from a brand design and overall art direction for the FC 24 global out of home marketing assets.
