HYPERMOTION TECHNOLOGY BRAND IDENTITY
Overall direction lead by our CD and Brand Strategy team at EA, the brief was to create a logo and design system to support the new gameplay technology 'HYPERMOTION'. I had the true honor to develop the logo word mark from scratch, I also help drive the visual identity of HyperMotion. Huge props to Stan Zienka, Kathryn Liu, Ravin Edrisi, and Alex Elms who were huge contributors to the development of this brand.
Visuals Graphics
Visual indicator of something new