CV

Electronic Arts 2023 - April 2024
Lead Design / Design Director for EA SPORTS FC and Formula 1

Drove and oversaw the creation of best-in-class brand design systems: logo, color, typography, graphic devices, motion, image / art style, and style guide.
Developed ideas from concept to execution utilizing the vast knowledge of strategic branding and design thinking.
Provided original and insightful branding / design executions
Worked closely with production and external partners to identify vendors and ensure high quality execution.
Provided guidance on design direction and execution to more junior designers.
Worked closely and oversaw the shipping of several AAA titles: EA Sports F124, FC Mobile, and FC 24.

Electronic Arts 2020 - 2023
Senior Designer for EA SPORTS FC, FIFA and Formula 1

Designed best-in-class brand design systems: logo, color, typography, graphic devices, motion, image/art style, and style guides.
Developed multiple design concepts in response to strategic briefs, under the guidance to my CD.
Oversaw and participated in execution of channel content across owned and paid channels including web, retail, social, digital media, email, and events.
Provided guidance to more junior designers and sometimes external partners.
Worked closely and oversaw the shipping of several AAA titles: EA Sports FIFA 21-22 and F1 23.

Electronic Arts 2017 - 2020
Experience Brand Designer for EA SPORTS FIFA, FIFA Mobile, and Plants Vs Zombies

Designed best-in-class brand design systems: logo, color, typography, graphic devices, motion, image/art style, and style guides.
Developed multiple design concepts in response to strategic briefs, under the guidance to my CD.
Participates in execution of channel content across owned and paid channels including web, retail, social, digital media, email, and events.
Worked closely and oversaw the shipping of some AAA titles: EA Sports FIFA 18 - 20, FIFA Mobile S2 - S3, PvZ.

Forge Properties 2017
Graphics Coordinator

Designed marketing materials for various properties in and around the White Rock and South Surrey BC.
Drove and designed Forge Properties brand design system: logo, color, typography, graphic devices, motion, image/art style, and style guide.

Canucks Sports & Entertainment 2015 - 2017
Graphic Designer & Photographer

Designed best-in-class marketing materials for channel content across owned and paid channels including web, retail, social, digital media, email, and events.
Designed best-in-class brand design systems for the Canucks Alumni and Canucks Trade Deadline: logo, color, typography, graphic devices, motion, image / art style, and style guide.
Food photographer for the Canucks concourse food stalls.

Vitrum Glass Group 2013 - 2015
Graphic Designer & Marketing Assistant

Drove and designed the creation of the Vitrum Glass Group brand design system: logo, color, typography, graphic devices, motion, image / art style, and style guide.
Created B2B marketing materials for sales reps to promote various glass products innovations.
Created internal communications and presentations for external clients and vendors.

Want to learn more about me? Hit me up.