EA SPORTS FC 24

Along side of the Brand Design team, Kathryn Liu, Ravin Edrisi, Terence Hobson and myself. We worked together to develop the brand design system that you see below. Simplifying the visual graphics and creating a systems to help guide partners to utilize the FC designs system. I was a key contributor to the work that you see below, and also the driver for the FC design system. In addition, I spearheaded the process development and art directed the FC24 POS and Out of Home game release campaign where I spent my time in the UK working directly with the agencies like Tapestry and TEA Entertainment to ensure brand consistency throughout all touchpoints.