EA SPORTS FIFA 23
Huge props to Stan Zienka who spear headed this opportunity for the EA Sports Brand Design Team. As one of the designers I had the opportunity to work along side multiple folks to bring the FIFA 23 visual graphics to life. From our agency Tolleson, Dev Designers, and our Brand Design team, we worked numerous hours conceptualizing what our visual graphics would be for the FIFA 23 game.
In addition to working on the visual design system for the FIFA 23 brand, I led and directed the FIFA 23 POS portion of the game release in the UK. Spearheading the visual approach and ensuring the consistency of the brand by working directly with the agency in the UK.
EA SPORTS FIFA 23 Keyart
EA SPORTS FIFA 23 - Sam Kerr Edition
Ultimate Edition
Visual Graphic Elements and Ideation
Ideating and testing out visual graphics is a key component of what I lead on for the creation of the overall FIFA 23 brand design system.
Brand Design System