FC 24 Design System

Rebranding a large gaming title like EA SPORTS FIFA is a big deal. The process of developing a design system like FC required a lot of thought and people power. From the agency level, strategy, brand, product, developers, and of course the brand design team. It was a true pleasure working on this and bringing it to life in all aspects of the FC campaign this past year.

UnCommon / F37 Foundry - Agency level
Entire EA Sports FC team

PROPS to all who had a part of this moment.

Along side of the Brand Design team, Kathryn Liu, Ravin Edrisi, Terence Hobson and myself. We worked together to develop the brand design system that you see below. Simplifying the visual graphics and creating a systems to help guide partners to utilize the FC designs system. I was a key contributor to the work that you see below, and also the driver for the FC design system.

Below are examples of the various works from our FC Lanuch Out of Home camapign that I had a hand in directing and ensuring that the visuals all aligned with the FC design system and brand. Alex Niven, Samuel Elliott, Samuel Reboreda, these three musketeers had a huge hand at helping us drive this incredible campaign and keeping me on schedule.

Huge props to our agency TEA who were in the trenches making this all happen from a production standpoint.